Branding and advertising for the Matzot Yad Binyamin bakery
The client
Matzot Yad Binyamin – Jerusalem
Yad Binyamin Bakery was founded 25 years ago and is one of the most prominent leading companies in the ultra-Orthodox sector.
The consumer market is very focused, they already know the brand, many of them have visited the bakery themselves, and even bake for their family there.
Our mission
Branding & Visual language
The logo received more stable colors, clearer typography, we added the word Jerusalem and a small element of the city walls.
The logo conveys stability, respectability, and continuity to the veteran brand. The line is also kept in the bakery’s office stationery, in a solid and unique manner.